Short answer
A cosmetic label typically shows the product name and function, the nominal content, the ingredient list in INCI names, precautions, a PAO symbol or a minimum durability date, a batch number and the responsible person's name and address. In the EU these points come from the Cosmetics Regulation (EC) No 1223/2009; other markets have their own rules, so confirm them before printing.
Small packs, a lot of information
Lip balms, serums and sample bottles have very little space, yet the same information categories apply. The trick is a clear hierarchy: brand and product name on the front, function and content where the buyer looks first, and the technical blocks grouped on the back or on a fold-out label.
The information blocks
- Product name and function: "Hydrating face cream", "Daily sunscreen", unless the function is obvious from the presentation.
- Nominal content: in ml or g.
- Ingredients (INCI): headed "Ingredients", in descending order of weight; ingredients below 1% may follow in any order. Use the INCI names supplied by your formulator.
- Precautions: "Avoid contact with eyes", "For external use only" and any warnings required for specific ingredients or product types.
- Durability: a PAO symbol (open jar with months, e.g. 12M) for products that keep more than 30 months, or a "best used before" date for products that keep 30 months or less.
- Batch number: for traceability.
- Responsible person: name and address of the company responsible for the product in the market.
- Directions for use where needed for safe use.
Typography that survives small sizes
INCI lists are long, so they are often set too small. Use a clear sans serif, avoid light weights, keep at least about 6 pt and check contrast, especially on transparent or metallic labels where text sits over the product colour. The Label Studio flags low contrast and very small text and warns when white text is used on clear or metallic material without white ink.
PAO symbol in one click
In the text panel choose PAO symbol (12M). It is a vector drawing; double-click the group to change the number of months. Only use it when it applies to your product.
Themes for cosmetics
Thirteen English cosmetic themes cover perfume, shampoo, conditioner, liquid soap, body wash, face cream, face serum, sunscreen, hand cream, deodorant, body mist, lip balm and toothpaste. Each opens with INCI, directions and warnings blocks on the back label.
Open the Hydra Glow Face Cream theme
Claims and symbols
Words such as "natural", "dermatologically tested", "vegan" or "cruelty-free" and their logos need evidence and sometimes a licence. The studio never adds them automatically, and theme texts are placeholders. Keep only the claims you can support, and check the rules of each market.
For perfume and premium cosmetics, finishes such as foil and spot UV can be added as separate print layers; see the print-ready file checklist.
Frequently asked questions
When do I use a PAO symbol instead of a date?
In the EU, products with a minimum durability of more than 30 months show the period after opening (PAO); products that keep 30 months or less show a "best used before" date.
Where do INCI names come from?
From your formulator or supplier. INCI names follow an international nomenclature; do not translate them yourself.
Can I design a cosmetic label in English for several countries?
Many markets require their own language for some information. Plan space for translations or separate versions.
This guide is general design information, not legal advice. Labelling rules differ by product and country; check the requirements of your destination market.